Nowadays, Amazon is an extremely competitive marketplace and the rules of the game have fundamentally changed. In the past, a simple copy of the strategy from the home market may have been sufficient, but these days careful market and demand analysis is essential in order to sell products successfully and for a profit on Amazon Germany.
It is often smarter to concentrate on a product range that is specifically tailored to the target market.
It is a misconception to believe that a product that works well in the Netherlands will automatically be successful in Germany.
The key is the use of locally adapted and keyword-optimized content. Having the Prime label and precisely fulfilling all Amazon attributes is also essential. In addition, a tailored strategy for product launches, underpinned by positive reviews, is more important today than ever before.
Only this approach leads to a high organic ranking, which will enable profitable online sales in the long term.
Simply translating the product data and transferring images is not enough, as the keywords are different and cannot be indexed effectively.
This results in poor rankings, low sales, desperately high marketing expenses and in the end, unprofitable internationalization.