Why the majority of Dutch eCommerce sellers do NOT (!) achieve six‒digit monthly sales on Amazon in Germany after successful results on Bol.com...
Why your existing product listings and marketing campaigns have not generated the results you were hoping for through internationalization...
A message from Jakob Scheidel
Agency owner for Dutch eCommerce sellers
Dear eCommerce Seller,
If you feel like most Dutch eCommerce sellers, then you may be familiar with one of these problems:
- You are a successful eCommerce seller in the Netherlands and want to expand your business to Germany, but you lack the expertise for the German market and a clear plan to get started.
- As an online retailer, you have been active in eCommerce for some time and are trying to increase your sales in the German market - but the big breakthrough has not yet been realized.
- You only make inconsistent sales and your business doesn't really seem to be progressing. Money often pours in when you advertise intensively, but this is neither profitable nor sustainable.
- You've tried various strategies - from optimizing your product data to start advertising on Amazon.de - but nothing really seems to work.
- You are frustrated because you see others in the market - both in the Netherlands and in Germany - who do not have more expertise than you, but seem to perform better in the online marketplace business.
- You keep doubting your market strategy and consider expanding into larger markets such as Amazon Germany, but then you get discouraged by the complexity and challenges.
- You are facing the challenge of finding qualified, German-speaking employees who could help you expand successfully.
Don't worry, that's how most people out there feel!
Why your existing product listings and marketing campaigns have not generated the results you were hoping for...
Many Dutch eCommerce companies believe that a standardized strategy for the entire European market will work without making specific adjustments, as they consider consumer behavior to be similar in different countries.
They assume that a simple translation of their product information and keywords is sufficient, as they overestimate the similarities between Dutch and German.
These sellers believe that advertising campaigns having been successful in the Netherlands will automatically be successful in Germany. The misconception is based on the geographic closeness of the two countries and the fact that consumers buy the same products due to similar purchasing behavior.
They underestimate the competition in Germany and mistakenly assume that they can offer the same range as in the Netherlands without reviewing or adapting their positioning.
The TRUTH is: Expansion into the German market is impossible to achieve without an individual market entry strategy!
Nowadays, Amazon is an extremely competitive marketplace and the rules of the game have fundamentally changed. In the past, a simple copy of the strategy from the home market may have been sufficient, but these days careful market and demand analysis is essential in order to sell products successfully and for a profit on Amazon Germany.
It is often smarter to concentrate on a product range that is specifically tailored to the target market.
It is a misconception to believe that a product that works well in the Netherlands will automatically be successful in Germany.
The key is the use of locally adapted and keyword-optimized content. Having the Prime label and precisely fulfilling all Amazon attributes is also essential. In addition, a tailored strategy for product launches, underpinned by positive reviews, is more important today than ever before.
Only this approach leads to a high organic ranking, which will enable profitable online sales in the long term.
Simply translating the product data and transferring images is not enough, as the keywords are different and cannot be indexed effectively.
This results in poor rankings, low sales, desperately high marketing expenses and in the end, unprofitable internationalization.
The solution is clear: Internationalization in the German Amazon market only succeeds with an individual market entry strategy.
As soon as you have a sophisticated market entry strategy, it will be much easier for you to successfully launch products on the German Amazon market and achieve sustainable five-digit sales every month.
However, in order to successfully internationalize your products as an eCommerce seller, the following has to change in your business:
- We need to understand your current situation, match your product portfolio to market demand and sharpen your positioning.
- We design a clear and individual market entry strategy with new, optimized product listings and sophisticated marketing for a high organic ranking.
- We need to constantly optimize, analyze and evaluate your presence over time. Any problems that arise with Amazon must be resolved as quickly as possible in order to achieve five-figure sales every month.
I have already proven several times in the past that I can help people like you to realize these things in a short period of time!
Click on the link to arrange a free first meeting with me!
During this 30-minute introductory session, we will find out together how we can implement these ideas in your business to enable you to grow to five-digit monthly sales!
I wish you lots of success and hope to see you soon!
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